This is exactly what $49 buys.

A real audit of a real US independent auto-repair shop, run on September 4, 2026. Nothing is trimmed and nothing is teased — every score, finding and price below came out of the audit exactly as printed. We have withheld the shop’s name and address, because they didn’t ask to be anybody’s example. Your report is this, about your own site.

Your plan, in order

Work top to bottom. Step 1 is the one that costs you the most customers today. Nothing below needs a rebuild, and none of it locks you into us — hand this list to any developer.

1. 1

   Stop the page loading pieces of itself insecurely

   Do first · Insecure resource links — 52 http:// references

   The page has 52 http:// references pointing at plain http://. Browsers block or warn on “mixed content”, which can silently break images, fonts, maps and booking widgets on some visitors' phones — and it is invisible to you, because your browser has the page cached.

   What to change
   • —Have someone search the site's templates and stylesheets for “http://” and change each to “https://” (or to a protocol-relative “//”) where the resource supports it.
   • —Anything that genuinely cannot be served securely — an old map embed, an abandoned widget, a dead tracking pixel — should be removed rather than patched. It is not doing anything for you.
   • —Re-check after the HTTPS switch above; a lot of these clear up on their own once the certificate is on.
   Done when

   Ask whoever does the work to open the browser console on the homepage and confirm there are no mixed-content warnings.

   Who does it

   A web developer with access to the site files

   Typical cost

   $100–$400 depending on how many references there are and where they live

   Time on the clock

   One to three hours
2. 2

   Cut the weight of the page so it appears fast

   Do next · Page weight — HTML is 349 KB

   The page's HTML is 349 KB. Heavy pages take seconds to appear on mobile data, and roughly half of visitors abandon a page that takes more than three seconds. Every one of those is somebody who was already looking for a shop.

   What to change
   • —Get the images down first — they are almost always the bulk of it. Export photos at the size they are actually displayed, save as WebP, and keep each one under 200 KB.
   • —Turn off plugins, sliders, chat widgets and font families the site is not really using. On WordPress, a slider plugin and three unused fonts is the usual culprit.
   • —Ask for lazy loading on images below the fold, and for caching to be switched on at the host or via Cloudflare's free tier.
   Done when

   Run your address through Google PageSpeed Insights on the Mobile tab before and after. The score should move, and so should the “Largest Contentful Paint” time.

   Who does it

   A web developer, or a performance-focused freelancer

   Typical cost

   $200–$600 for a focused speed pass on the pages that matter

   Time on the clock

   Half a day to a day
3. 3

   Describe the images so they count for you

   Do next · Image alt text — 2 of 107 images missing

   2 of 107 images missing — those images carry no description. Anyone using a screen reader hears nothing, which is the exact gap that draws accessibility complaints, and Google cannot read them either, so photos of your own work do nothing for your search results.

   What to change
   • —Write a short, literal description for each meaningful image: “Front counter at the Elm Street shop”, not “image1”, not “auto repair near me”.
   • —Purely decorative images — background textures, dividers, spacer graphics — should have an empty alt="" so screen readers skip them. Empty on purpose is correct; missing is not.
   • —Make it part of how photos get added from now on, so this does not come back next year.
   Done when

   Ask for a list of every image and its new description. Read it. If a line does not describe the picture, send it back.

   Who does it

   You can write the descriptions yourself; a developer or site editor pastes them in

   Typical cost

   $0 if you write them, $100–$300 to have it done end to end

   Time on the clock

   An hour or two
4. 4

   Give each page one clear main heading

   Do when convenient · H1 heading — none found

   The homepage's main heading: none found. The main heading is how Google decides what the page is about and how a screen reader announces it. Get it wrong and you are competing for search terms you never chose.

   What to change
   • —Set exactly one main heading on the homepage that says what you do and where — for example “Brake and engine repair in <your town>” rather than “Welcome to the shop’s site”.
   • —Every other heading on the page should be a sub-heading (H2, H3), not another main one. If headings were used to make text big, that styling belongs in the stylesheet instead.
   • —Repeat on the services and contact pages: one main heading each, naming that page's job.
   Done when

   Ask for a screenshot of the page outline, or check that the biggest text at the top of each page names what that page is for.

   Who does it

   Anyone who can edit the site's text, with a developer if headings are baked into the theme

   Typical cost

   $0–$200

   Time on the clock

   Under an hour per page

What the whole list should cost

Paste this to any developer

A work order in their language. Copy it into an email and ask for a quote per item — that is how you find out whether a price is fair.

Work order for the shop’s site — from a SiteRise website audit, September 4, 2026.
Current audit score: 35/100. Please quote the items below individually, in this order.

1. Stop the page loading pieces of itself insecurely
   Finding: Insecure resource links — 52 http:// references
   - Have someone search the site's templates and stylesheets for “http://” and change each to “https://” (or to a protocol-relative “//”) where the resource supports it.
   - Anything that genuinely cannot be served securely — an old map embed, an abandoned widget, a dead tracking pixel — should be removed rather than patched. It is not doing anything for you.
   - Re-check after the HTTPS switch above; a lot of these clear up on their own once the certificate is on.
   Done when: Ask whoever does the work to open the browser console on the homepage and confirm there are no mixed-content warnings.

2. Cut the weight of the page so it appears fast
   Finding: Page weight — HTML is 349 KB
   - Get the images down first — they are almost always the bulk of it. Export photos at the size they are actually displayed, save as WebP, and keep each one under 200 KB.
   - Turn off plugins, sliders, chat widgets and font families the site is not really using. On WordPress, a slider plugin and three unused fonts is the usual culprit.
   - Ask for lazy loading on images below the fold, and for caching to be switched on at the host or via Cloudflare's free tier.
   Done when: Run your address through Google PageSpeed Insights on the Mobile tab before and after. The score should move, and so should the “Largest Contentful Paint” time.

3. Describe the images so they count for you
   Finding: Image alt text — 2 of 107 images missing
   - Write a short, literal description for each meaningful image: “Front counter at the Elm Street shop”, not “image1”, not “auto repair near me”.
   - Purely decorative images — background textures, dividers, spacer graphics — should have an empty alt="" so screen readers skip them. Empty on purpose is correct; missing is not.
   - Make it part of how photos get added from now on, so this does not come back next year.
   Done when: Ask for a list of every image and its new description. Read it. If a line does not describe the picture, send it back.

4. Give each page one clear main heading
   Finding: H1 heading — none found
   - Set exactly one main heading on the homepage that says what you do and where — for example “Brake and engine repair in <your town>” rather than “Welcome to the shop’s site”.
   - Every other heading on the page should be a sub-heading (H2, H3), not another main one. If headings were used to make text big, that styling belongs in the stylesheet instead.
   - Repeat on the services and contact pages: one main heading each, naming that page's job.
   Done when: Ask for a screenshot of the page outline, or check that the biggest text at the top of each page names what that page is for.

Please do not bundle this into a rebuild without quoting the items above separately first.

Already fine — don’t pay to fix these

These passed. If a quote includes them, ask why.

• ✓HTTPS / Secure connectionSite uses HTTPS — visitors see a padlock and Google trusts it more.
• ✓Mobile viewport meta tagMobile viewport is set — the page scales correctly on phones.

When you’ve done a step

Re-run the free audit on the same address and the score moves. That is the whole point of having a number: it tells you the work landed, without taking anybody’s word for it.

Want it done for you instead? Reply to your report email and we’ll quote a rebuild (2–3 weeks, fixed price), or ask about the $149/month Website Care Plan where we keep the list at zero. If this report wasn’t useful, ask for the $49 back — no questions, and this link stays live either way.

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